Bachelor of Business Administration

Edward S. Ageno School of Business
Undergraduate Programs

Based on a curriculum designed to allow students maximum transfer credits from other colleges and universities. The BBA is a management degree program and is the undergraduate equivalent of the MBA. An essential element of the degree is an eleven-course core curriculum on the theory and practice of business. While studying the core subjects, you'll also explore a wide spectrum of business-related issues. A few of them are: how to run a business (including your own, should entrepreneurship be your goal); how to understand the changing definition of profit in today's global marketplace; and an in-depth examination of the causes of business success and failure. Your BBA degree will be useful to you in any company you enter.

For students with an area of special interest, the degree offers seven concentrations, listed below. You may also design your own program, depending on your interests and career goals, through the general course of study. Completion of 123 units is required for the bachelor of business administration degree program.

All degree-seeking undergraduate students must complete their English, mathematics, computer and critical thinking basic proficiency requirements within their first 27 units at Golden Gate University. Diagnostic tests are given during the first week of ENGL 10A/B, ENGL 1A and MATH 10/20/30 to ensure your placement in the proper courses (see course descriptions for details).

Each course listed carries three semester units of credit, unless otherwise noted. A cumulative grade point average of 2.00 (C) or higher is required in all courses taken at Golden Gate University, as well as in the courses designated as required for the major.

The BBA requires completion of 33 units of lower-division coursework, 21 units of liberal studies core, 33 units of business core, three (3) units of additional requirements and 33 units of electives. Students may choose one of the following seven concentrations in place of the thirty-three units of electives: finance, human resource management, information technology, international business, management, marketing or operations and supply-chain management.

LOWER-DIVISION REQUIREMENTS - 33 units

Basic Proficiencies - 21 units
· CRTH 10 Critical Thinking
· ENGL 1A Expository Writing
· ENGL 1B Research Writing
· UGP 100 Gateway to Success
· MATH 30 College Algebra
· MATH 40 Statistics

One of the following:
· COMM 35 Speech Communication
· COMM 40 Understanding Communication

Major Foundation - 12 units
· ACCTG 1A Introductory Financial Accounting
· ACCTG 1B Introductory Managerial Accounting
· ECON 1 Principles of Microeconomics
· ECON 2 Principles of Macroeconomics

LIBERAL STUDIES CORE - 21 units

Arts
· ARTS 105 Contemporary Arts and Culture or any other ARTS course offered
History
· HIST 88 Business in World History or any other HIST course offered
Humanities
· HUM 156 Business and Civilization or any other HUM course offered
Literature
· LIT 150 Business in Literature or LIT 160 Business in Movies or any other LIT course offered
Philosophy
· PHIL 125 Ethics in Personal and Professional Life or any other PHIL course offered
Science
· SCI 125 Science, Technology and Social Change or any other SCI course offered
Social Sciences
· SOSC 88 Leadership and New Social Demands or any other SOSC course offered

BUSINESS CORE - 33 units
· ENGL 120 Advanced Business Writing
· FI 100 Financial Management
· ITM 125 Management Information Systems
· MGT 100 The Manager as Communicator
· MGT 140 Management Principles
· MGT 141 Organizational Behavior
· MGT 156 Management Policy and Strategy
· MGT 173 Human Resource Management
· MGT 179 Introduction to International Business
· MKT 100 Principles of Marketing
· OP 100 Principles of Operations Management

ADDITIONAL REQUIREMENTS - 3 units
· MATH 104 Applied Regression Analysis

GENERAL ELECTIVES - 33 units

Only students who do not choose a concentration must select eleven additional upper- or lower-division courses for a total of 33 units. In place of the thirty-three (33) units of general electives, students may choose one of the following concentrations.

FINANCE CONCENTRATION - 33 units

The bachelor of business administration with a concentration in finance is designed for students who want to combine the general education component of a traditional undergraduate degree with study of the quantitative and analytical skills of financial management. Graduates of this degree program will be well prepared for junior management positions in corporate finance, banking, investments or financial services; in addition, the BBA degree with a concentration in Finance is an ideal foundation for graduate study in any field of business.

The BBA with a concentration in finance requires completion of 30 units of lower-division coursework; 24 units of liberal studies core; 33 units of business core; three (3) units of additional requirements; 15 units in the finance concentration and 18 units of electives, all of which may be finance courses, should you so choose.

Required Courses - 15 Units
· ECON 103 Money and Banking
· FI 102 Financial Analysis
· FI 105 Modeling for Financial Analysis
· FI 120 Investments

One of the following:
· FI 101 Strategic Decisions in Financing and Investing
· FI 106 International Corporate Finance
· FI 160 Personal Financial Planning
· FI 197 Internship: Finance
· FI 198A-ZZ Selected Topics in Finance
· FI 199 Directed Study in Finance

Electives - 18 Units
· Six courses (18 units) from any upper- or lower-division courses.

HUMAN RESOURCE MANAGEMENT CONCENTRATION - 33 units

Human resource professionals are constantly using their versatile skill set to reinvent the workplace. They work to make sure that employees are innovative, well trained, utilized and compensated and are the type of people who will lead their companies to competitive advantage. It is HR who stewards the most valuable asset a company has - its people.

Required Courses - 15 Units
· MGT 174 Labor-Management Relations
· MGT 175 Personnel Recruitment, Selection & Placement
· MGT 176 Compensation Decision Making
· MGT 177 Training Methods & Administration

One of the following:
· MGT 197 Internship: Management
· MGT 198A-ZZ Special Topics in Management
· MGT 199 Directed Study in Management

Electives - 18 Units
· Six courses (18 units) from any upper- or lower-division courses.

INFORMATION TECHNOLOGY MANAGEMENT CONCENTRATION - 33 units

The convergence of people, business and information is the driving force in the marketplace today. As the world becomes more dependent on the integration of these areas, individuals who have the knowledge to skillfully navigate the incorporation of this thinking in business will be on the cutting edge and a valuable asset to any company.

Required Courses - 15 Units
· ITM 113 Database Management Systems
· ITM 115 Digital Communications Technology
· Three other 100-level courses with the ITM prefix for nine (9) units.

Electives - 18 Units
· Six courses (18 units) from any upper- or lower-division courses.

INTERNATIONAL BUSINESS CONCENTRATION - 33 units

The more global our world becomes, the more important it is to have a solid foundation in the way to do business across cultures. From people, to logistics to difference in systems, this concentration will prepare you to take on the world, literally.

Required Courses - 15 Units
Any five of the following:
· FI 141 International Banking & Finance
· MGT 188B Doing Business in East and Southeast Asia
· MGT 188C Doing Business in Europe
· MGT 188D Doing Business in Latin America
· MGT 197 Internship: Management
· MGT 199 Directed Study in Management
· MKT 124 International Marketing
· OP 113 Import/Export Fundamentals

Electives - 18 Units
· Six courses (18 units) from any upper- or lower-division courses.

MARKETING CONCENTRATION - 33 units

To help lead your organization to success, you need to understand your market and your customers, and you need the skills to design and deliver valuable products and services. This concentration provides you with the fundamentals and the toolkit any good marketing professional should have.

Required Courses - 15 Units
· MKT 102 Consumer Behavior
· MKT 103 Marketing Research

Three of the following:
· MKT 105 Integrated Marketing Communication
· MKT 120 Business Marketing
· MKT 124 International Marketing
· MKT 197 Internship: Marketing
· MKT 198A-ZZ Special Topics in Marketing

Electives - 18 Units
· Six courses (18 units) from any upper- or lower-division courses.

OPERATIONS AND SUPPLY-CHAIN MANAGEMENT CONCENTRATION - 33 Units

The bachelor of business administration with a concentration in operations and supply-chain management offers a carefully designed base in all aspects of business and management, while also giving you grounding in the important practical and theoretical principles of the management of the products, services, processes and supply-chain of the firm. With seven operations and supply-chain management courses embedded in the BBA curriculum, you have the opportunity to explore both the basic principles as well as more advanced and challenging issues in this dynamic field of study. This BBA concentration will prepare you for entry-level positions in the multi-disciplinary field of operations and supply-chain management. It is also designed for those directly engaged in industry who wish to advance their professional careers.

Required Courses - 15 Units
Five of the following:
· OP 108 Supply-Chain Logistics
· OP 113 Import/Export Fundamentals
· OP 121 Production Planning and Inventory Control
· OP 124 Business Process Improvement
· OP 164 Purchasing and Materials Management
· OP 180 Project Management
· OP 197 Internship: Operations Management

Electives - 18 Units
· Six courses (18 units) from any upper- or lower-division courses.

PUBLIC ADMINISTRATION CONCENTRATION - 33 Units

Interaction with public administration is inevitable. From the moment you are born to the day you pass away, a government agency is there to certify your existence or demise as offical. This engagement has even expanded. Today's public administrators have to deliver public services in close coordination and partnership with businesses and community-based organizations, domestically and internationally. Thus, there is a compelling need to deepen your critical understanding of governance institutions, policy-makers, legal and regulatory processes, and business-governement-civil society relations.

Required Courses - 15 units
· PAD 100 Public Policy and Administration

Any four from the following:

· PAD 102 Policy Making and Analysis
· PAD 104 Privatization and the Public Sector
· PAD 105 Public Budgeting Techniques and Processes
· PAD 106 Administrative Law and Justice
· PAD 197 Internship: Public Administration
· PAD 198 A-ZZ Special Topics in Public Administration
· PAD 199 Directed Study in Public Administration

Electives - 18 Units
· Six courses (18 units) from any upper- or lower-division courses.

MULTIPLE CONCENTRATIONS

Two or more concentrations may be taken in the BBA program. In addition to the course requirements for the concentrations, you must also complete the coursework for all the lower division courses, the liberal studies courses, and the business core courses, plus any additional requirements needed to complete all degree requirements. All of the coursework for multiple concentrations must be completed prior to graduation; you may not request any additional concentrations after you have received your BBA. Your diploma will list all of the concentrations that you have successfully completed by the date of your graduation.

The complete bachelor of business administration (123 units) is available at the following Golden Gate University locations:

· San Francisco
· CyberCampus

For location availability of specific concentrations, please contact the relevant department.